Automobile

15% increase in lead closures by consumer research based SOP redesign Client and Challenge

A globally reputed luxury car brand. Their lead to conversion ratio was much below industry benchmarks

RedQuanta Approach
  • Gathered insights on consumer expectations from survey of 10,000 consumers from the target group. Coverage was spread across 50 cities
  • Mapped real time staff interaction at customer touchpoints by our benchmarking technology in comparison to peer organizations
  • Identified process gaps at Moments of Truth for a prospect and areas for improvement
  • Delivered actionable insights for increase in conversion ratio
  • Ongoing research to map changing consumer expectations and real time experience of consumers
Impact Achieved
  • 15% improvement in conversion ratio
  • 20% increase in NPS