Consumer Durables

Designed an action plan which saw the footfall conversion rate spike up by 15% Challenge

A leading FMCD brand was strengthening its brand position in Nepal. The market was a competitive one, heavily bent on Switchers. there was a threat of loss of market share because there was no mapping of pricing.

Approach

It became imperative to benchmark pricing with competitors and engage dealers on the right pricing communication.

RedQuanta executed an extensive pricing study, covering 40 variants across 100 outlets every week to create a pricing matrix for the brand as well as competitors.

Apart from gathering price, an important aspect was training on the correct discounting model. A simultaneous study of Micro Training was also executed to meet this objective.

Impact
  • Normalizing the price over a period of 3 months
  • Increase in shop floor conversion rate by 15%
  • Market Intelligence