Consumer Durables

A suggested training program resulted into 13% increase of sales via Upselling. Client and Challenge

A leading eyewear chain’s expansion plans were getting hampered due to below par customer experience and low average revenue per customer.

Approach

RedQuanta studied clients’ existing standard operating procedures for their sales staff and designed an in-depth customer experience audit covering even the most minor aspects of the regular SOPs.

All its 350 outlets were surveyed 4 times a month and weekly outputs/insights were shared with the client to help them identify grey areas, re-train its staff, motivate them to do better by incentivizing them and finally improve the customer experience impacting company sales.

Impact
  • New SOPs were introduced and monitored, increasing sales by 37%
  • Average revenue per customer improved by 13% by training staff on upselling
  • Detailed insights were provided on improvement areas leading to 25% reduction in training budget