For any exercise to be a success, it is important that the problem to be addressed is clearly understood by all stakeholders. In case of multiple issues, their priority too is discussed. Starting with the very first conversation with our brand partner, we work on identifying the importance of each identified problem and what is the expected resolution for it.
It is important to remember that the challenges for each business are unique. When working with our brand partners, we focus on creating customised solutions. This means, we work together to identify which of our services – as standalone or in combination, are to be used. We define the scope of the project. At this stage we finalise ‘how’ will be tackle the problem.
Having clearly defined, measurable objectives is fundamental to succeed – it is only when we know what is the desired outcome that we can say whether our efforts have been successful. Once we have decided on the solution, we discuss the measures of success. Whether it will be increase in footfalls, conversions, or sales.
Based on our experience and drawing on the successful projects completed with leading organisations, across industries, we will create the survey. This is a critical step. As the quality of data collected will be determined by the quality of the survey. Our expertise lies in identifying and asking questions that are able to focus on factors that are your main pain points, those that delight your customers, and set your brand apart from the crowd.
Now the work of our proprietary application begins. Once the design is finalised, the survey questions are uploaded to the application. These are now available for you to review and rollout to begin. We have followed a mobile-first approach while building this application. Thus, it is accessible at all times via apps on Android and iOS phones and tablets, as well as desktops. Additionally, since it is a completely custom built application there is no reliance for a third party for servicing and maintenance.
Once you have reviewed the survey on the application, we begin rollout. In case of a mystery shopping exercise, this means shoppers from our pool of 1,20,000 plus verified and trained shoppers will start visiting your locations and begin the survey. For internal audits, the questionnaire is rolled out to your own staff and employees for execution. Our advantage lies in how the data is uploaded – instantly via our mobile application. Which means, the results are available for your review instantly.
The real value comes in now. With the help of our application, we are able to ‘read’ the data, make sense of the responses, and understand what is it the responses are conveying. Via an in-depth analysis of the data, we are able to identify strengths and areas that require immediate action.
