Compliance (pricing control, elimination of counterfeit parts, lead leakage)
Keeping control on discounting is a tricky challenge. If dealers are undercutting each other then it leads to a unhealthy competition between them. More importantly your brand image gets diluted by deep unauthorized discounting.
We work with many automobile brands to ensure pricing control.
Below are the key steps of our approach.
- Educate dealers on pricing standards and importance of adhering to them
- Audit the market pricing using mystery shopping. Our experts create multiple scenarios to break the prices
- Create effective penalty frameworks for defaulting dealers and provide brands with concrete actionable evidence to act upon
- Evolve brand’s pricing strategy by mapping competition pricing and discounting practices
Similar approach is taken to ensure there is no leakage of leads and counterfeit parts are not sold.